daRosario Organics at Green Festival NYC on April 20-21

daRosario Organics Introduces
USDA Organic White Truffle & Black Truffle Mayonnaise Made With Real Truffles
Full Line of Real Truffle Products Available for Sampling and Sale at Green Festival
New York City, April 20-21, Javits Center

BROOKLYN, N.Y. – April 8, 2013 - daRosario Organics, the country's only line of USDA 100% organic truffle products, today announced two new additions: White Truffle and Black Truffle Mayonnaise. Made from USDA Organic mayonnaise and the company’s proprietary USDA 100% Organic white or black truffle EVOO concentrate – loaded with real, organic white or black truffle pieces you can actually see – daRosario USDA Organic White and Black Truffle Mayonnaise is the only product of its kind on the market today.

“daRosario USDA Organic White and Black Truffle Mayonnaise is perfect for seafood restaurants, steak and burger houses, French bistros, New American cuisine, upscale sandwich shops, caterers, food production, French fry shops and upscale hot dog/sausage shops,” says Rosario Safina, founder of daRosario Organics. “It brings new life to comfort food, and an exciting new discovery for customers.”

Used as a condiment with quality burgers, roast chicken, hand-cut French fries, sandwiches like roast beef, roast pork, or roast turkey – even sushi, hand rolls and negimaki – daRosario USDA 100% Organic White and Black Truffle Mayonnaise offer a quick, easy way to step up traditional dishes. Used in the prep, the products can be used to ramp up lobster rolls, seafood salads, deviled eggs, dressings, chilled sauces and dip for crudités and canapés. As a cost-effective measure, the products can be diluted with homemade organic mayonnaise to create dips, or impart a more subtle flavor.

Already, restaurants have seen how daRosario USDA Organic Truffle Mayonnaise drives business. “daRosario USDA Organic Black Truffle Mayonnaise is the top seller on the menu, with over 60 orders every day on the weekends,” said Omer Shorshi, Partner at Pommes Frites in New York.

Today, mayonnaise is the #1 selling condiment in the country. Sales of mayonnaise—in both total sales and units sold – dwarf both salsa and ketchup. According to SymphonyIRI Group, a market research firm in Chicago, more than 396,376,100 units of mayo were sold in the 52 weeks to Sept. 5, 2010, generating more than $1.258 billion in sales, compared with 271,312,400 units of salsa for $764,299,900, or 256,891,700 units of ketchup for $481,278,800. “Flavored mayonnaise is the new salsa,” said Safina.

Packed in 3.8 oz. glass jars and 2 lb. food service tubs, daRosario Organics White and Black Truffle Mayonnaise will be available for tasting and sale at the Green Festival in New York City April 20-21 at the Javits Center along with the full line of USDA Organic real truffle products.

For information on daRosario, please visit www.darosario.com or call Rosario Safina at (212) 226-8572.



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